While the clichéd tactics still work, doing something different adds the extra oomph to the publicity game. Only a few actors like Aamir Khan make sure that the product is as good as its product line claims to be. Thinking out of the box has been his forte and his marketing intellect is unassailable. Shahrukh Khan and Vidya Balan have just joined the bandwagon. Among all the film stars, Rajinikanth is probably the only actor whose films require no promotions or publicity. Here’s a list of some of the recent bizarre publicity stunts B-town stars have pulled off…
Aamir Khan: Reema Kagti’s film not called Dhuan but Talaash Aamir has now stuck his nose to the grindstone for Reema Kagti’s thriller flick. While some time ago the film was being called Dhuan, it seems, it is not the final name. The cast and crew have been referring to the film as Dhuan, and on learning this, the Dhoom:3 actor blasted out and forbid everyone from calling it that. What makes us wonder is that the media definitely did not take the onus of naming Aamir’s movie, the name originated from the makers itself. So why all the fuss, or is this another one of Aamir’s way to draw attention? Knowing the marketing genius, only he can come up with absurd tactics to draw attention. Remember the last time when his film was due for release, he created controversy by talking about his dog being named Shah Rukh.