Pernod Ricard India on Friday said it has signed Bollywood star Shahrukh Khan as the brand ambassador for its brand, Royal Stag.
"In a big development, two iconic brands in their own respective spheres, Shahrukh Khan and Seagram's Royal Stag, have come together in an association that will make it large," Pernod Ricard India said in a statement.
Shahrukh will work in tandem with his fellow Bollywood actor Saif Ali Khan, who has been its brand ambassador for the last several years, the statement said. The company said Khan has been roped in for one year but did not provide financial details of the agreement.
Speaking on the association Pernod Ricard India Vice- President Marketing Bikram Basu said: "Shahrukh Khan dared to dream and achieve. Dream big, and achieve really big. We have great common ground with Royal Stag and him in 'making it large'".
"The Royal Stag make it large story is insightful and inspirational. I am sure, together we will make it large," Shahrukh Khan said. Headquartered in Paris, Groupe Pernod Ricard owns several brands, including Absolut Vodka, Chivas Regal and Jacobs Creek Wine. In India the company sells various brands, including 100 Pipers, Blenders Pride and Royal Stag.