Salman continues to open up about his personal life on the 10 Ka Dum blog that he pens, perhaps buoyed by the good response that the well executed TV reality game show on Sony is receiving.
However the blog remains a PR exercise, with the focus having shifted from promoting the TV show to promoting Salman Khan!
Amitabh Bachchan often uses his blog to present his point of view and clear the air whenever he feels wronged by the media. The combination of Amitabh's writing skills and indefatigability is potent and has been effective in 'silencing' the media to a great extent. Tabloid stories concerning the Bachchans have almost disappeared.
Salman, however, seems to be focusing on image building.
His post on Sunday, June 15, dwelt on his fondness for his pet dogs. Today's post talks about his family's hospitality which he alludes comes from his Pathani roots.
Refereeing to his proclivity to throw parties he says, "My father believes that guests oblige us by coming to eat the food that was destined to be theirs…,"
So far Salman has skirted the many controversies that have dogged him in the past and continue to do so now.
While it may not be possible for him to discuss his road accident, which resulted in death and injury, or the Chinkara case under which he has been sentenced to 5 years of imprisonment, because both matters are sub judice, he could use the blog to clear the air about his turbulent relationships in the past, or media rumors about recent domestic violence, or at least what is stopping him from making up with Vivek Oberoi.
No one is squeaky clean, and even his die hard fans will admit that Salman certainly isn't.
In the days ahead it will be interesting to see how far the Bollywood bad boy goes with his blogging. The fact that he is opening up about his personal life is a welcome development that will thrill his ardent fans around the world, whose number possibly runs into millions.
On an aside, it is interesting how readily stars talk about some aspects of their personal life and yet clamp up when they are quizzed about others, often admonishing the media for questions that transgress their personal space.