Condusted by Percept Talent Management and Hansa Research, the second edition of Celebtrack is the outcome of comprehensive data gathering from over 12,000 respondents pan-India.

The research reveals the position of celebrities on certain key parameters like media presence, popularity, image attributes, power of persuasion and over exposure.

In the celebrity category, cricketer M S Dhoni holds first rank, Shah Rukh Khan is second, Aishwarya Rai is at third position while megastar Amitabh Bachchan and iconic cricketer Sachin Tendulkar are at fourth and fifth position respectively.

In the male actors category, Shah Rukh Khan ranks first while in the female category Aishwarya Rai stands first. As per Hansa Research's Managing Director, Ashok Das, " Wave II results allow clients and talents to study the changes with the earlier data and allows them to combine the results for an even more robust and long-term understanding of changing public perceptions."